By Nqobi Malinga, uMaStandi Portfolio Manager for Johannesburg
Townships, long viewed through the lens of limited resources and opportunity, are rapidly emerging as hubs of entrepreneurial growth and housing innovation. With the right strategy, a township property can be transformed into a vibrant, functional, and profitable space that uplifts both communities and investors.
Having worked extensively in urban development, I’ve seen firsthand the untapped potential in these areas. When property entrepreneurs develop with care — focusing on tenants’ real needs — they not only enhance liveability but also unlock higher returns.
In fact, while rentals for basic affordable housing typically sit around R2 500, well-designed township properties are commanding between R3 500 and R4 500 per unit. uMaStandi’s research shows tenants are willing to pay R1 000 to R2 000 more for comfort, convenience, and quality.
Designing With People in Mind
Every tenant is, first and foremost, a person seeking safety, comfort, and pride of place. A home should not merely meet physical needs — it should also satisfy emotional ones. A well-built, aesthetically pleasing property fosters a sense of achievement and belonging, encouraging longer tenancies and reducing costly turnover.
This “people-first” approach should underpin every stage of planning and design. From thoughtful layouts to durable finishes, each detail communicates care — and that care is rewarded in tenant loyalty.
Smart Space, Better Living
When it comes to layout, size and usability matter, across township developments, a 25 m² footprint has proven ideal for bachelor or one-bedroom units — spacious enough for a queen-sized bed, desk, and entertainment area, without wasted space.
Natural light is another design secret. Large windows positioned for maximum ventilation and sunlight instantly elevate a space, making it brighter, healthier, and more inviting. Cleanliness and maintenance are non-negotiables — nothing diminishes property value faster than neglect.
Private Facilities, Premium Appeal
Tenants place a premium on privacy and independence. Units with their own bathrooms and kitchenettes consistently outperform those with shared facilities. For many renters, these simple features are a mark of dignity — and they’re willing to pay more for them.
Attractive, self-contained spaces are a cornerstone of modern township property design and a key differentiator in competitive markets.
Convenience Is King
Modern tenants expect reliability. Consistent water and electricity supply, high-speed Wi-Fi, and secure parking are now standard expectations rather than luxuries. Young professionals, in particular, view parking and connectivity as essential for achieving a balance between work and lifestyle.
Security is also paramount. Well-lit streets, secure fencing, and controlled access not only attract tenants but also create a stronger sense of community and safety.
Energy Efficiency and Sustainability
With electricity costs rising, energy-saving solutions are both practical and profitable. Use LED lightbulbs, install prepaid meters, and fit geyser timers to manage water heating efficiently. These measures reduce utility costs for both landlords and tenants while appealing to the growing number of environmentally conscious renters.
Building Profit and Pride
Developing quality township properties demands intentional planning, investment, and care, but the rewards go far beyond higher rentals. These projects drive urban regeneration, foster community pride, and create spaces that elevate everyday living.
For property entrepreneurs, the formula is clear:
Design smart, build sustainably, and care deeply. The result is not just a profitable property — it’s a thriving neighbourhood and a lasting legacy.
