For more than a century, Kwikot has been synonymous with reliability in water heating. Now, the brand is reframing how technical product education is delivered – taking what was once confined to brochures, spec sheets and trade counters and turning it into a shareable, digital-first content ecosystem.
Through its newly launched KwikTok series, Kwikot is blending entertainment, everyday relatability and detailed product knowledge to reach both consumers and the trade. Hosted by fictional duo KK, a licensed plumber and electrician, and Chantelle, a witty consumer champion, the nine-part digital series delivers practical know-how while putting Kwikot’s product ecosystem firmly in the spotlight.
Making Technical Know-How Accessible
For plumbers, retailers and insurers, water heating is a highly technical category, bound by compliance and installation standards. Yet for homeowners, it’s often confusing and intimidating. KwikTok bridges that gap – translating geyser specifications, maintenance tips and energy-saving insights into content that is entertaining enough to watch and memorable enough to act on.
By weaving buyer’s guides, compliance reminders and product demonstrations into storytelling, the series doubles as education for consumers and a reinforcement tool for trade audiences.
Product Range in the Spotlight
1. Kwikot Superline Electric Geysers: South Africa’s most trusted geyser, designed for durability and efficiency, available in 50L to 250L models with 400 and 600 kPa pressure options, and fully SANS compliant.
2. Prisma Point of Use (POU) Water Heaters: Compact under- or over-counter units that eliminate cold water wastage at sinks, perfect for homes, offices and commercial spaces.
3. Kwikpump Heat Pumps: Cut water heating costs by up to 67%, with inland and coastal models designed for South Africa’s climates, and seamless integration with Superline geysers.
4. Kwiksol Solar Geysers: Harnessing over 2,500 hours of sunshine annually, Kwiksol systems are available in direct and indirect models, offering households reliable and sustainable hot water.
Why This Matters for the Trade
· Education at scale: The series explains maintenance cycles, pressure valve testing, and SANS compliance in consumer-friendly language.
· Pull-through demand: By clarifying product categories, Kwikot empowers consumers to request the right solutions – driving sales for plumbers and retailers.
· Trust reinforcement: Every episode underlines why SANS-approved and South African-built geysers are critical in an industry challenged by cheap imports and non-compliant installs.
Turning Everyday Reliability into Entertainment
“Reliability has always been at the heart of our brand,” says Murray Crow, Managing Director, Kwikot Powered by Haier. “With KwikTok, we’re reframing product education for a new era. It’s a consumer engagement tool, but it’s also a trade resource that helps plumbers and retailers build confidence with their customers.”
Watch the Series
The KwikTok series is live now on YouTube and supported by blogs, product guides and practical resources on Kwikot’s website.
